Film & Television Apps on iOS in Italy: Q1 2025 Performance

In the first quarter of 2025, the iOS platform in Italy saw notable performances from the top film and television applications. This analysis, based on Sensor Tower data, highlights the trends in downloads, revenue, and active users for these apps.

Disney+ experienced a fluctuating revenue pattern, beginning with $334K and peaking at approximately $791K by the end of March. Downloads decreased initially, from 19.8K to 8.9K, but saw a resurgence mid-quarter, closing at 10.2K. Active users showed a decline from 624K to 481K over the quarter.

Amazon Prime Video maintained a steady revenue flow, peaking at $96K in February. Downloads began at 43.3K, declining to 13.9K by the end of March. Active users fluctuated, starting at 848K and ending at 640K.

Netflix saw consistent revenue, with a notable increase to $72K in late February. Downloads decreased from 37.4K to 12.4K, while active users dropped from 1.34M to 1.07M.

Crunchyroll saw revenue grow steadily, peaking at $63K in mid-March. Downloads remained stable, ranging between 3.2K and 5.2K. Active users increased from 56K to 74K by quarter's end.

discovery+ exhibited a slight increase in revenue, reaching $44K in February. Downloads varied, starting at 4.5K and ending at 3.8K. Active users rose from 55K to 75K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.